2026

From “Product Globalization” to “Capability Globalization”: How Is Thailand’s Jinrong Anchoring Itself in Southeast Asia?

Having been rooted in Thailand for nearly a decade, Jinrong Tianyu has leveraged “Jinrong Thailand” as a strategic fulcrum to drive a continuous evolution of its business model—from simple product exports to localized manufacturing and supply-chain integration. By adopting a “regional production plus supply-chain collaboration” model, the company has not only enhanced the stability and responsiveness of its cross-border supply chain but also elevated its capabilities from “parts processing” to “solution delivery.”

Deepening Engagement in the Heart of ASEAN: Rediscovering Its Geographical Value

Jinrong Electronic Technology (Thailand) Co., Ltd. is located in the Thai–Chinese Industrial Park in Rayong Province, Thailand. Since its establishment in 2017, the company has leveraged its superior geographic location to gain a first-mover advantage. The facility is adjacent to Laem Chabang Port—the largest container port in Southeast Asia—and is further supported by Bangkok’s Suvarnabhumi Airport, creating an integrated sea–land–air transportation network.

More importantly, Rayong Province is located in the core area of Thailand’s Eastern Economic Corridor, enabling enterprises to benefit from a comprehensive package of policy incentives, including corporate income tax exemptions and tariff waivers on imported equipment. Leveraging an extensive highway network, the Thai base has established a “100-kilometer business circle,” and through a milk-run logistics model, it can complete raw-material allocation and finished-product delivery within 48 hours. At the same time, manufacturing wages in Thailand are approximately 80% of those in China, while the workforce boasts a high level of skill proficiency, providing the company with a sustainable cost advantage.

Seizing the Momentum: The Electrical Industry Chain Is Becoming Increasingly Mature, and the Automotive Business Is Making a Strong Breakthrough

In the electrical business segment, upon entering the over 10,000-square-meter Phase III plant in Thailand, JINRONG has achieved full-scale mass production of miniature circuit breaker and contactor components. At the same time, the company continues to push the boundaries of precision manufacturing; JINRONG Thailand is steadily enhancing its capabilities in sheet metal fabrication, welding, and powder coating, thereby supporting the production of high-end, turnkey distribution cabinets. Leveraging regional economic integration and cost advantages, JINRONG Thailand is serving as the company’s global market operations and product manufacturing hub, better meeting the needs of the Southeast Asian residential and commercial/industrial power distribution markets, as well as the high-end, smart-home and industrial/commercial product segments.

In the automotive business segment, the company leverages its technological expertise in precision stamping, automated welding, cold forging, and aluminum die casting to offer a broad portfolio of products, including vibration-damping components, safety components, air-conditioning and thermal-management system components, seating components, and lightweight components. As several automakers accelerate their expansion in Thailand, Thai Jinrong has successfully entered the safety-component supply chain for relevant new-energy vehicle models by capitalizing on its localized sourcing and supply capabilities. Supported by the manufacturing capacity and strategic location of its Thai facility, the company is steadily integrating into the Southeast Asian new-energy-vehicle value chain, laying a solid foundation for business expansion in the regional market.

Future Strategy: Green Transition and Regional Coordination

Standing at the new starting point of the full completion and commissioning of Phase III of its Thai plant in 2025, Jinrong Thailand will closely align with the overarching theme of “green transformation and regional synergy,” systematically formulating its future strategic roadmap across three key areas: electrical equipment, automotive, and intelligent manufacturing.

In the electrical sector, the company will deeply integrate into the global green and low-carbon transformation of the industry and further strengthen collaborative mechanisms with the R&D centers of its strategic customers. Looking ahead, the company will leverage Thailand as a regional hub to accelerate its penetration into additional emerging markets across Southeast Asia, thereby supporting the development of regional green energy and smart grid infrastructure.

In the automotive sector, the company will center its technological strategy on lightweight design, safety, and electrification, while continuously deepening strategic partnerships with key customers such as Toyota, Honda, and Ford. Looking ahead, the company will ramp up R&D investments in components for new-energy vehicles, drive the evolution of its core offerings—such as vibration-damping systems and safety systems—into higher-value, integrated modules, and leverage its localized delivery capabilities in Thailand to further expand its customer base across the ASEAN region, thereby solidifying and broadening its position as a pivotal node in Southeast Asia’s automotive supply chain.

In the field of intelligent manufacturing, the company will continue to ramp up R&D investment, using its Thai plant as a pilot site to drive the deep integration of manufacturing execution systems and smart equipment. Through continuous iteration and optimization of process flows, the company aims to maintain technological leadership while significantly reducing product costs, meeting customer requirements, and establishing a replicable, export-ready benchmark for overseas smart factories. This will provide a standardized intelligent manufacturing capability foundation to support Jinrong Tianyu’s global expansion strategy.

Leveraging its forward-looking strategic positioning, Jinrong Tianyu is capitalizing on the tariff-reduction benefits under the Regional Comprehensive Economic Partnership (RCEP) to transform its Thai manufacturing base into a global export hub. As local supply-chain support capabilities continue to expand and strengthen, the company is poised to reap ongoing benefits from regional integration, opening up even broader avenues for growth.

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Good News | Jinrong Tianyu Honored with ABB Beijing’s 2025 “Best Delivery Supplier Award”

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Good News | Jinrong Tianyu Honored with ABB Beijing’s 2025 “Best Delivery Supplier Award”

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Tianjin Jinrong Tianyu Precision Machinery Co., Ltd.

Address: No. 3, Chuangxin 4th Road, Haitai, Binhai High-tech Industrial Development Zone, Tianjin, China

Business Contact:

Electrical parts business operation:wangyan@tjjinrong.com

Auto parts business operation:wanglin@tjjinrong.com

Auto parts business procurement:kangwuyin@tjjinrong.com

Auto parts business procurement:sikai@tjjinrong.com

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